Projects where strategy, design and execution operate as one system.
Differentiated a saturated market by designing for emotional safety.
Raised capital by turning furniture into instruments of focus.
Replaced tribal knowledge with operational logic at scale.
I come from the world of communication, where I learned to think before I design. My path hasn’t been linear—Communications, Full Stack, and Digital Marketing— which is exactly why I operate at the intersection of narrative, structure, and execution.
I work with complexity without hiding behind abstraction. When I design, I structure. When I write, I focus.
This portfolio is not a gallery. It is a record of decisions and the criteria behind them.